[dijit]

I once worked for a company that had a .company gTLD but not the .com

It was also a bloody nuisance. Spam filters were one thing but there were so many validation forms that failed.

Every reasonable variation of the company name as a .com/.net/.org was taken, including <companyname>company.com

Ugh, what a nightmare.

Domain holders are the landed gentry of tomorrow if we keep this up.

[merelysounds]

> Every reasonable variation of the company name as a .com/.net/.org was taken, including <companyname>company.com

Even then it seems better to come up with a different prefix, or suffix (or both!), just to stay with ‘.com’.

Of course hindsight is 20/20 and I did the same, my personal homepage used to have a ‘.xyz’ address.

[account42]

> Every reasonable variation of the company name as a .com/.net/.org was taken, including <companyname>company.com

That also means that customers WILL confuse your company with others in non-domain contexts so perhaps it's a good idea to choose a more unique company name.