I'm saying it will change with market forces. In the US renting your router is the norm, it'll stick, and I'm sure it was a US based team that thought this would be a good idea. In some other countries it'll never get off the ground because the concept will get laughed out of the room and everyone will just use competitors.
You could argue that Starlink have a captive audience, but that's not true in most of the UK/AU at least, where high speed internet is widely available to most. Those who need Starlink probably already have it and own the hardware, their growth market will have to be homes that have other options, and those other options don't charge $10 a month for the hardware.
You could argue that Starlink have a captive audience, but that's not true in most of the UK/AU at least, where high speed internet is widely available to most. Those who need Starlink probably already have it and own the hardware, their growth market will have to be homes that have other options, and those other options don't charge $10 a month for the hardware.