[roncesvalles]

That's wholly the wrong perspective. The equivalent of "craftsmanship" in software would be how the shoe is designed, not its manufacturing. Software developers produce unique intellectual property. They don't manufacture units of software. Similar to book authors or musicians (not on tour).

There is no equivalent of unit manufacturing in software since it's just copying around bits.

"Craftsmanship", then, in the context of software just means how much you give a shit about designing something good. That's not going anywhere unless we get to a point where even the quality of the software that we use ceases to matter, and there is nothing to indicate we're moving in that direction.