[cosmicgadget]

No doubt, policy was completely absent in his campaign. His normal shtick does deal a lot in outcomes that are backed into policylike promises, "[literally anything] will make us/you the richest person/country in history, probably ever".

And you point out the single-issue voters that the GOP has farmed for decades. The culture war was there but since he protrays himself as elite, he couldn't do the blue collar charade. Instead it was a really half-assed demonization of trans athletes and, of course, immigrants.

The thing I think has to be mentioned is that he seems to have manipulated people's need to feel like they are on a team that is winning. I think that's why you see the cult of personality stuff like flags and tattoos - he's more of a college football team than an administrator.