[andix]

Such political statements never damage the brand for every citizen, but for some.

Tesla is a good example. Elon Musk became political and anti-EU, which resulted in an irreparable damage of the Tesla brand in Europe. Not for everyone, but a big group of people would never again consider buying a Tesla. As a result Tesla lost market share in Europe.

Apple seems to be on the same path now.

[lifty]

More like EU became anti-Musk. And Tesla had great sales in the first half of 2026 in the EU.

[andix]

Lol, no. Tesla might have "great sales", but other manufacturers grow faster.

edit: here are some stats https://eu-evs.com/marketShare/ALL/Groups/Bar