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by evil-olive
2 days ago
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that's confusing "subscribers" and "paid subscribers". from Zitron's own website [0]: > I have 84,000 subscribers and a 55-60% open rate, as well as an 8-11% clickthrough rate. if the 84k number was all paid subscribers, then the "55-60% open rate" would mean that ~40% of his paying audience doesn't bother to read the thing they're paying for, which does not add up. also, that's in the "Can I Advertise On Your Newsletter?" section. if there were an even higher number of non-paying subscribers, he'd have an obvious incentive to mention that, because the total number of eyeballs is what a potential advertiser cares about. 0: https://www.wheresyoured.at/about/ |
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