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by Jnr 13 days ago
Perhaps Apple is also running out of ideas.
2 comments
magarnicle 12 days ago
Their ideas have rarely been about form-factors or product categories (every knew what a tablet was before the iPad).
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skywhopper 13 days ago
To be fair, they ran out of ideas in 2010, if not before.
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microtonal 13 days ago
Apple Watch and AirPods were certainly category-defining products, some people would also argue that the iPad was. So 2010 or before is certainly not fair.
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alwillis 12 days ago
The MacBook Neo is a new idea. It’s also a device most Apple skeptics didn’t think was possible.
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Jnr 12 days ago
Nothing new about it. It is a thin laptop, similar to Macbook Air which they have had for many many years.
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alwillis 11 days ago
> Nothing new about it.

Besides starting at $599 (the Air has mostly been a $999 product; occasionally selling at $799 at Costco), coming in 4 bright colors with matching keyboards, using an A series chip for the first time in a Mac, containing 90% recycled aluminum (the most of any Apple product) and breaking all Mac laptop sales records, there's nothing new about it. /s

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