[pmpmpmpm]

PM here! I have 9 years of experience across startups & big corps. Ok so here’s the thing about GTM - it’s the approach to how you will get your product in the hands of your customers, NOT how to find customer #1. Funding customer #1 is called “customer discovery” it’s how you figure how who you are building for & what problem you are solving. The data you gather & the relationships you make set you up to find those first few “earlyvangelists” who will buy what you have AS IS. GTM is what you discover/define as you develop a repeatable sales process with the first few early folks. The formal GTM comes after this, bc it’s the documentation of the validated sales hypotheses you discovered during sales validation/customer validation. The best books about this from a startup POV are by a guy named Steve Blank (“The Four Steps to the Epiphany” is great). YC uses Steve’s work heavily, I would start small first before hiring anyone - it’s critical that you know the process before you invite someone else in to tell you what you need. Hope this helps!