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by nickforall
8 days ago
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I run a ticketing SaaS in the Netherlands. The biggest promotor here, Mojo, a subsidiary of Live Nation, occassionally requires venues to use Ticketmaster (Live Nation-owned) for events featuring the artists they manage. The artist is why people buy tickets, and they control that part of the market. In the US they also own a bunch of venues. They can pressure other independent venues into using Ticketmaster, they own 80% of big venues in the US, so the venue needs the artist, not the other way around. No independent venue wants to use Ticketmaster, but they have to to book the big names. |
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