[spacedcowboy]

It is, however, how a lot of Silicon Valley speak. Source: lived there for a couple of decades.

And to an outside ear, it does just come across as completely fake.

Jobs' "reality distortion field" was just the conviction in his voice as he spoke. There is no, none, nada, zero conviction in the way Apple deliver these missives. It reeks of corporate America and is therefore not trustworthy.

I'm also kind of surprised that no-one there has altered the format. There are a lot of smart people at Apple...

[saagarjha]

That's how people speak in presentations. If you talked like that in normal conversation you'd very quickly get odd looks.

[spacedcowboy]

We are talking about presentations, though, right ? I thought that was taken as read.

Even outside presentations, "awesome", "super-awesome", etc. were far more prevalent than one might expect within the reality I lived in, though.