[shmerl]

Not using Facebook is the only solution. Or to be more precise - instead, one should use tools which are built from the ground up for the sake of users and social networks, rather than for the sake of profit by exploiting users' profiles.

Attempts to "cure" Facebook sound like attempts to tame poisonous snakes not to bite when they feed. It simply sounds like nonsense to me. Facebook from the start was for-profit thing directed by its owners, and never had any "users governance". If someone wants "for people, by the people" - let them use Diaspora*, Friendica or whatever else emerges on the horizon to fulfill that purpose. But if someone is using Facebook, they shouldn't complain that it doesn't respect its own users. That's the way it was built from the ground up.