[rincebrain]

I think the problem isn't that competition needs to be an order of magnitude better, it's that if places have exclusivity agreements, it doesn't matter how much better you are.

The comment in [1] also outlines a bunch of reasons it's extremely difficult to break into.

[1] - https://news.ycombinator.com/item?id=48452308

[protocolture]

"Better" in this context includes having a better offer for the organisation of venues, so they will want to break that exclusivity.