[KingMachiavelli]

I don’t get why Spotify didn’t inject themselves into the ticket buying pipeline. They recently announced something but it’s kind of strange.

I often find I learn about a festival or concert too late to buy tickets or they are prohibitively expensive. Spotify knows who I listen too and where I live, I don’t get why it can’t remind my to buy tickets X months before the event. I can even manually see an artists concert schedule.

It then be trivial to monetize this. If 50% of people buying tickets on Ticketmaster, actually are going through Spotify first, that gives Spotify a lot of power in an otherwise asymmetrical position.