[jm4]

I don't know why they bother. Clearly, nobody using Apple products cares enough to jump ship. Apple is never going to surpass Google, especially now that they are trying to build their own assistant on top of Google with one hand tied behind their back.

There's never going to be a situation where a heavy Google Assistant user switches over to Apple for Siri. Anyone who would have switched from Apple to Google for their assistant likely would have done so by now. Siri just isn't a very important feature. It doesn't bring people to Apple's platform nor does it steer them away. It might bother users that it sucks, but it doesn't bother anyone enough that it hurts Apple's bottom line. Frankly, continuing to pour money into that bottomless pit does more damage. I wonder why they do it.