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by hn_acker
8 days ago
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You did not misread. I was wrong, and you are correct that the CEO has no confirmed involvement. I "reasoned" backward from "CEO was punished because of the marketing campaign" to "CEO approved the campaign". Tangentially, I find it hard to believe that > Shinsegae’s investigation found no evidence the Starbucks campaign was deliberate (referring even to the marketers, who were placed on probation [1]) considering that a marketer who is capable of making an AI come up with slogans for a specific day of the year is also capable of asking why the AI chose that particular day. [1] https://english.hani.co.kr/arti/english_edition/e_national/1... |
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