[artursapek]

I think it's fair to say that OpenAI has at least partially won the "consumer AI" segment.

[s3p]

Yeah but OpenAI isn't building phones. The real winning would be Google's deep integration of Gemini into all of their products.

Also, even when you DO get AI into products, consumers might not like them. The overuse of copilot led to a barrage of Microslop jokes, for example

[artursapek]

I would expect Apple to hedge their bet on Gemini and build everything so that the model can be swapped out in the future.