| Great song. And long before that, Yellow Journalism: Journalism historian Frank Luther Mott used five characteristics to identify yellow journalism: 1. scare headlines in huge print, often sensationalizing minor news 2. lavish use of pictures, or imaginary drawings 3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts 4. emphasis on full-color Sunday supplements, usually with superficial articles and comics 5. dramatic sympathy with the "underdog" against the system. <https://en.wikipedia.org/wiki/Yellow_journalism>. The same or highly similar tactics apply equally in the 2020s as they did in the 1880s (and before). What many people don't realise: the "prestigious" journalistic prize, the Pulizter, is named for one of the most infamous low-quality yellow journalism publishers, Joseph Pulitzer. This is an early example of successful greenwashing of a reputation. |