[advisedwang]

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search.

I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

[erikerikson]

Yet? Maybe they are but embedding adds or paid signal amplification/probability tweaking has already been floated on the market and may already be a product.

[speed_spread]

It doesn't matter if it's classic search or LLM. They can monetize tracking information as easily as they can sell ads. They'll have fast cheap custom-built assistant models that run on device by default, keeping things profitable. In time they'll likely double-dip again by injecting product placement in results.

[jnwatson]

Google can't track information in private inference. That's kinda the point.

[tantalor]

For Google, search quality is a moat. And it's becoming apparent that AI quality is a moat as well.