[nitwit005]

Facebook just isn't a social media site anymore. They pivoted, and did so multiple times.

Remember when they were going to be a games platform, where Farmville was their big hit? They eventually abandoned that and then wanted to be a video and streaming platform. Then Metaverse VR was going to replace everything. Now they're some sort of AI company.

People long ago started migrating to Whatsapp, Discord, and similar groups for actual socializing. They did seemingly panic a bit at that trend and bought Whatsapp.

[Gigachad]

The thing is socialising isn’t that profitable. People moved socialising to IM apps but hardly any of them are paying for it or consuming many ads.

Short form video media is massively profitable and those same people are eating it up.