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I have never been interested in the “normal” social media apps like Instagram, Twitter, Tiktok, and the like. The content never appealed to me as a consumer enough to get started. Occasionally something would go viral enough that a friend would eventually link it to me and that was the whole experience.

Recently, I made a dumb little app for my kids and decided to try marketing it on social media just to see what it is like. It is fascinating in a sense and disheartening as well. I have been very unsuccessful, but the most signal tends to come from the dumbest content I have tried.

In doing this, I have come into contact with the social media feeds I never felt the need to look at and man… they are like a drug. I find myself mesmerized by random IG reels. It is one thing to understand what they are on an intellectual level and a totally different to feel it first hand.

I miss MySpace.