[fireflash38]

I imagine it goes over about as well as trying to get people to be more vegetarian.

Protein has become pretty tightly associated in culture with healthy.

[odyssey7]

Maybe more so with fitness than with health. People generally think of Mediterranean diets as healthy but not as a looksmaxxing linchpin.

[supertroop]

And with dude bro culture. It’s yet another wedge issue.