Not the point the article is making but "Hardware Is $22" and "The cheap hardware costs less than a sandwich" makes me very glad I don't live in the US and want to buy a sandwich!
if you have expensive, "high quality" organic sandwich ingredients, such as prosciuto, smoked salmon, small batch cheese, that goes down well with an all out starbucks.
a good bento box sounds better to me for the usual price points if your into a 50$ lunch.