[jerf]

Recurring revenue does you no good if it is in fact a recurring loss because your subscription customers use up more than you're charging them.

Of course expecting the metaphorical Harvard Business School analysts to realize that is asking a lot. Subscriptions are Good and Goodness is Subscriptions, and like any other mass of people following trends the preconditions on when subscriptions are good for a business tend to get lost in the frenzy.