> free, unlimited iteration, unbothered when I changed my mind
I think they mean that specifically in working with 3rd party per-project / freelance designers you usually get a "first draft + one adjustment" price, then every modification costs more. Similar for small design shops. Prices aren't necessarily per hour, as you'd get from developers.
Slightly related: I was in an interview once where it was the CEO, lead dev, and lead designer and inevitable "What are your weaknesses?" question came up. I answered honestly, which was that not only am I really bad at design, I also have issues extrapolating for design systems. It's really hard for me to land on something I think looks okay and in that process almost inevitably always makes it worse. The designer interviewing me took this personally and laid into me about it.
It's not the first time, either. They didn't like the non-stop questions about how things should look and really wanted it to be a one-and-done type of handoff. Even at marketing and advertising agencies, I was fighting with them to give me samples of how things not in their design spec should look. I'm not saying I was right, but that's just a huge Achilles heal for me.
So when someone says
> free, unlimited iteration, unbothered
That's immediately what comes to mind. Not necessarily money, but time and patience. Bolt (which is the tool I use for protyping) never gets mad me. It might not produce the best designs, but they are miles ahead of what I'm capable of. When I'm done, I'll have a real designer make it look better, but until then I don't have to worry about pissing someone off.
50 iterations of CSS / layout? Easy, not even pushing it. A freelancer will cuss you out after 3-4 rounds of re-doing everything, but an LLM is happy to keep generating.
I have been able to iterate with Claude Design in a way that I wouldn’t illiterate with a human coworker.
“Ok, that’s good. Kill options 2,3,4,5 and make entirely new variations of them, be bold and use wildly different design theories”
“Take the submit button from 1, the list from 2, the item spacing from 3, the hamburger from 4 and then make that into variation 5”
“I liked the button design before. Split this design into two and use the old button and while we’re doing this, move the buttons to the top of the page outside the scrollable area”
I’ve found Design has been great for me who can’t blank page a design to save my life.
I think they mean that specifically in working with 3rd party per-project / freelance designers you usually get a "first draft + one adjustment" price, then every modification costs more. Similar for small design shops. Prices aren't necessarily per hour, as you'd get from developers.