[timr]

In fact, when you see someone in the art world claiming that X is a "defining" anything, it usually means that they have a big collection of X for sale.

In this case, I imagine it's submarine marketing for the movie that's out.

[picofarad]

Submarine? Astro-turf or native-advertising, maybe? Or perhaps I misunderstood.

[timr]

Basically the same. An “article” planted by a PR firm, where the promotional target just happens to pop up about halfway through.

[hax0ron3]

I'm not sure this magazine is nearly popular enough for that to be worth it.

[RugnirViking]

hacker news is, though. I'd be interested to see if the same article has been posted to two dozen subreddits etc (though not so interested as to actually do anything about it lol)