[encodedrose]

>MARKETING.NATIVE.OTA

Calendar Versioning (CalVer, YYYY.Release.Patch) fulfills the same need and you can see it in practice with Jetbrains (e.g. the latest version of IDEA is 2025.3.6).

The only difference is Jetbrains uses YYYY.R for marketing, see: "What's new In 2025.3"[1]

https://www.jetbrains.com/idea/whatsnew/2025-3/

[cdmckay]

In the article they call out that MARKETING can be date based

[aaronbrethorst]

I've been using calendar versioning quite happily with my mobile apps for a while now. It reduces the amount of angst and bike-shedding that comes along with otherwise rev'ing a major version number.