Microsoft can't learn a thing from their own history. Perhaps if they made a product that was useful and not deceiving their users they'd have more success. It seems they aren't capable of that anymore.
I'd really be worried if a competent company was trying to make people addicted. This is absolutely a thing. Social media, mobile games, LLMs, tobacco.
Making a useful product is far more difficult than tapping into our base desires as human beings. Microsoft hasn't been an innovative company in a long time and that's by design.
That’s always been Microsoft in a nutshell though. They constantly stumble around never making anything truly great but still doing a good enough job to keep their existing customers.