[antiframe]

> Anyone who makes products want users of our product to keep coming back as though they are addicted, but not actually addicted.

Can you explain the distinction? I am not seeing it. If I keep refreshing a product page to get another dopamine hit, am I addicted or not addicted but appearing so to your metrics?

[phatskat]

Everyone likes a beer analogy (almost as much as CS teachers love car analogies!) so I’ll try and do one that applies in the way I _think_ GP intends:

Brewers want people to want beer, and to perhaps puritans, that desire could appear as “addicted”. However, brewers don’t want addicts - liver failure, destitution, death, are all things I doubt a brewer wants to see in their consumer base because you can’t drink if you don’t have a liver, don’t have money, or don’t have life.

Did I, as a child, think my dad was addicted to alcohol because I saw him drink everyday? I did, that’s the appearance it gave. Was he? Not to the clinical point of addiction, technically - he functioned, maintained relationships and a job, and wasn’t more than occasionally emotionally abusive. He fit the type of customer GP seems to talk about - appearing to be addicted but not wholly, truly addicted.

[joe_the_user]

I think the point the gp is making that companies want their users addicted but never should say "addicted" since it has undesirable implications.

[grassfedgeek]

Are you addicted to your job? You keep going back every single work day. Does that mean you are addicted? Just because you keep repeating an action doesn't mean you're addicted. It just means it is solving a problem for you (such as providing you with a salary to buy food and pay rent) and does it well.

[antiframe]

I am not addicted to my job but my employer would like me to be.

I think apps are a different beast. They (generally, with few exceptions) want their users to be addicted. An addicted user is more likely to come back than one that gets a need met. Once that need is fulfilled, they leave.

If companies actually wanted to fill people's needs they wouldn't use dark patterns like having to call to cancel, spamming them without their consent, switching opt-out choices back with updates, etc. Because they use these dirty tricks, it's hard to believe they have the users best interest in mind. They don't. They just want the line to go up.