[Groxx]

There are plenty of ways to mitigate that "losing a lot" (like government subsidies: run X, get paid $Y per Z -> easier access for both users and providers. we already do this for a lot of research and tons of industry, it's not some utopian dream), and since a lot of the free internet stuff we have now is ad-supported and addiction-oriented... I'm not convinced that'd be bad to lose. The adtech business causes horrific damage, and is consistently used as a weapon against people (ICE buying info commercially to get around laws that would normally block their access, for example). Not everything has to be allowed to exist.

For Internet Archive: IA is a non-profit that currently runs fine on donations, not ads, and in a healthier environment they'd get subsidies because they serve a clear public benefit, one which the government also relies on fairly frequently. They're a wildly different category of business than Cloudflare, both obviously and legally, and I think they'd be fine. And we'd be significantly better off if they had competition, because that'd serve as a distributed, duplicated backup.

I'm not claiming it'd be trivial, or perfect. I'm claiming it'd be worth the effort.

[autoexec]

Maybe you could avoid the thornier issues entirely by outlawing the adtech industry instead of free services. With the backbone of surveillance capitalism out of the picture most of the free services would stop existing or move to pay models anyway. Worthwhile free services like the internet archive and wikipedia that aren't spying on users could continue to exist without worry. We'd still lose youtube I think, but maybe video hosting isn't best centralized either.

[Groxx]

yes, I think that's a good idea too. and possibly easier to achieve.

I don't think advertising is inherently bad, and at some point you get ambiguous about "is this advertising or is it just describing something so I can find it in a search engine" and it's literally impossible to eliminate it all. and being able to tell people with problem X that solution Y exists can be a good thing, in moderation. it's more that the current maximally-invasive insanity and e.g. tons of highly distracting billboards are probably a net loss for humanity. São Paulo shows that it's quite nice without it, for example.