[randunel]

No point in marketing when you outright reject customers:

Thank you very much for the comprehensive feedback.

I have taken a look at the information you have provided and unfortunately, at this time, Adyen is only able to support businesses currently transacting more than €5M per year or businesses which are currently supported by a Plugin built by Adyen. The reason for this is so that we are able to provide the right level of support and resources to our merchants at the right stage of their company growth.

If you would like to stay up to date with our payment offering please do sign up to our newsletter here.

In the interim, I want to ensure that you find the right provider, so I would like to direct you about payments. They are specialists in finding the most relevant payment solutions for all business models and I have no doubt they will offer you several great options.

I wish you the best of luck with your business moving forward, and hopefully we can reconnect in the future.

Kind Regards,

Ana Sales Specialist

[jeroenhd]

I wish more companies would try to serve tiny shops at the same time they serve multi million euro companies. The requirements for the two are very different, as is the support and customer care requirement. Integrating directly with Adyen as a small business is like running a kubernetes cluster on AWS to host your blog, except they'll have even less time for customer support to spend on your tickets when things don't go right.

Platforms like Stripe where anyone can sign up at any time drive up prices because the amount of low-profit companies needs to be offset by the companies making more. Great for small startups but a bad deal for major companies.

Stripe has also been criticised for forcing growing companies into enterprise plans the moment they hit certain growth numbers. That's one way to keep the business profitable, but it's not necessary if you only take on businesses that are already profitable enough dedicate a sales team onto.

[mrsilencedogood]

Once you hit a certain processing threshold, stripe underwrites you. The benefit is some people get better deals or get to skirt by rules just by being immaterial.

Separately: Once you hit a certain threshold, you get an account rep and can ask for IC+ billing. This is sometimes better than the blended/sticker rate.

And furthermore, once you're really big enough, you can negotiate down Stripe's markup on the interchange. (As with any big enterprise contract).

[Calvin02]

At some point you realize that your smallest customers generate the least value but require the most support.

Shedding low value users to others makes you stronger and them weaker.

[naniwaduni]

You can't just actually shed all your low value users and then poach the high value users, because then you're only competing for customers who are already large and have already long since integrated one of your competitors. This is often a somewhat harder problem than taking a lot of low and even slightly negative value accounts and hoping some of them become high value.

[omcnoe]

Small customers grow into bigger ones later on. At least they do in the US, maybe this doesn’t happen so much in Adyen’s part of the world?

[whatshisface]

What are these plugins? Could any business choose to use one, or are they highly specialized?

[mcpherrinm]

It's the list here:

https://docs.adyen.com/plugins#built-by-adyen