[bmandale]

A lot of these style of reframings seem to completely lack a theory behind them, as if reframing things will magically solve a problem. In this case, further vilifying or antagonizing drivers will do absolutely nothing to increase road safety. How would it? These memes won't reach the majority of drivers. Those it does, rather than feeling mollified, will feel accused, and hence will be more likely to drive recklessly around cyclists.

A reframing that would have the power to lower collisions between cars and bikes would be to blame the road design, or even the car design. These are things that can be easily changed for a large number of people if enough political will exists.

[TimK65]

Road and car design are an important part of the problem, but so is car culture, which is all in the head.