[tsimionescu]

Color charge and the strange and charm quarks are not post-quantum theoretical physics, are they?

There's also other areas where a current of picking simple names instead of greek/latin terms was popular for a while at least - Shannon named the smallest unit of information a "bit" after all.

[yubblegum]

That stuff is after Einstein, Heisenberg, and Bohr. When I mentioned quantum mechanics, these are the physicists I had in mind.