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by wallflower
6329 days ago
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"People don't care how much you know until they know how much you care" I know you are trying to address a classic problem that excellent networkers solve all the time (e.g. "You should talk to my friend Joe"). However, they are connecting people they already know. Even if you were able to figure out what businesses should connect, you will probably need who at those particular businesses should be connected. I don't think you can remove the human element from networking. LinkedIn succeeds because they are a powerful tool for managing a professional network and a lesser tool for reputation scoring (other startups are addressing that - check out http://anthillz.com). They do have a 'people you might want to add as a connection' but they pretty much remain in the background. LinkedIn is going to be hard to beat - they have the data and have gone beyond critical mass. |
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In the past few months alone, friends/connections have contacted me because they were looking for a job or a way to develop their business and <i>just happened<i> to see my employer on LinkedIn, or incidentally saw that I had a connection-by-degrees with someone at another company they wanted to reach.
These cases tell me that too many connections are purely incidental. I think an objective framework that could capture these potential connections.
That said, what are the typical objective elements of the business-relationship process that can be identified without the need of human proactive declaration of business needs/offerings? What sort of characteristics would you include in an 'institutional profile' that would help other businesses understand the potential for a mutually beneficial connection?