I know its just a joke, but Bill Hicks also constantly marketed himself and branded himself as an anti-marketing comedian. In his mind it was okay to promote yourself as a comedian but not promote your own business.
There's a different between 'promotion' and 'bait and switch'.
There's also the matter of the externalities of the products you're promoting.
If Hicks marketed his shows as life-changing experiences which'll give you a bigger dick, then just ran normal stand-up, it'd be right to criticise him.
Just as it's right to criticise companies who claim to sell 'food', show ads of nice happy, healthy families, and throw buzzwords around to manipulate customers at the detriment of their own health and lives.
The hijacking of language by megacorps is sad. Words have meaning, backed by history, tradition, and culture, and shouldn't be used as marketing tools to get consumers addicted to slop.
I didn't recall Hicks saying that people who do bait-and-switch tactics (which i also agree are bad) should kill themselves. I recall him saying all marketers and advertisers should kill themselves.
If you think buying ads is the only form of marketing, sure but advertising is probably 10% of marketing. See my other comments to see why he was a natural marketer and used some key tactics that he specifically chose for promoting himself.
I respect the hell out of Bill Hicks but the dude absolutely sat around thinking about marketing and getting his name out there. You have to if you want to be a working comic. Hell it’s not like he didn’t have an agent.
Then I don’t think you really understand comedy to be honest.
That’s a very reductive view of comedy, essentially “just a joke with no relevant context or layers allowed,” which rubs against the entire history of the art form. No working comic would agree with you.
Put another way: Not everyone is looking to do revolutionary commentary, but good luck finding a comic with no commentary at all.
I don't think this is true, do you have a source for this? What does it even mean that he constantly marketed himself, is doing lots of shows considered "marketing yourself"?
Comedy is about putting butts in seats. No comedian can be successful without promoting themselves to get attendees at their shows, and Bill Hicks was no exception.
Bill Hicks clearly did the normal career-promotion work of a comedian: he auditioned, performed constantly, toured, did TV spots, recorded specials/albums, cultivated UK audiences, and made repeated appearances on shows like Letterman. He opened for Jay Leno, appeared on Late Night with David Letterman, recorded an HBO special, played Just for Laughs, etc.
And for context he worked really hard to get those comedy specials recorded. Those specials are basically a business product, right? It's a way for him to scale his own comedy time and make more money. He partnered with big corporations to do it and they promoted those comedy specials with marketing.
All of that is part of a pretty standard self promotion/touring package of building a comedy career.
The analogy would be if whatever company releases a product that people see out in the wild and it's so good at what it does that they want more of it based on word of mouth.
Performing is just showing up at comedy shows and doing your bit. That alone would not have made him successful.
He aggressively promoted and marketed himself!
Biggest example: Going on Letterman and other corporate talk shows / interviews (he went on Letterman 12 times to promote himself, not making much money, purely for driving awareness - classic pr marketing technique that he used repeatedly)
He also went far beyond live acts when he started monetizing his recorded acts that were playing/distributing through corporate partners. Those recordings and specials were heavily marketed and he benefited from it because it created scale.
If Hicks marketed his shows as life-changing experiences which'll give you a bigger dick, then just ran normal stand-up, it'd be right to criticise him.
Just as it's right to criticise companies who claim to sell 'food', show ads of nice happy, healthy families, and throw buzzwords around to manipulate customers at the detriment of their own health and lives.
The hijacking of language by megacorps is sad. Words have meaning, backed by history, tradition, and culture, and shouldn't be used as marketing tools to get consumers addicted to slop.