[jokull]

Try to hit the jackpot. Reach out to people with large Twitter followings who might be interested. One tweet can bring in as many hits as you pestering your personal network of people who might not even be the target audience. Also do some Google searches and leave useful comments on blog posts where your product could come in useful. I’m launching a private forum service for example, I google for people asking how to make a forum software configured to be private. Boom, there’s me pointing out www.oath.is - my new startup blabla.

Just some ideas.