[schoen]

I have also wondered about this when boycotting companies for reasons that I suspected were not the most common reasons.

If they sent out a survey about "why you're no longer a customer" I suppose it would provide one channel for explaining one's actions. Oddly, I seem to get those constantly when I am a customer, but essentially never when I'm a former or inactive customer.

On privacy grounds I like the idea that non-customers would be left alone, but on boycott-impact grounds it seems like having some kind of predictable "what are we doing wrong?" channel would be nice too.

[fragmede]

Thus the thing to do, for funsies, is to subscribe, and then cancel, and give the poor customer service person on the other end of the line, a piece of your mind, every time you cancel. Boycotts generally don't work. But the goal is to make a signal that gets noticed by the C-suite. Unfortunately, the routes I see are in the pocketbook, the customer service department, and via Twitter, if they do actually happen to be there. A sustained prolonged boycott would work, but most people don't care. Screaming at the customer support person is just shitty to a low level employee that doesn't have the ability to affect change so empathetically thats horrible to do to them, so that's a no go as well. But that is by design. Thus, one way is to overcome that and be horrible to the CSR. But that sucks.

Yay, American "capitalism".

[somewhatgoated]

Being horrible to the CSR will never be noticed by the C-suite.

If you think they give one flying fuck about what customers think I have news for you: the only thing that matters is what the board thinks and if revenue is rising but everyone hates the product/company they won’t even blink.

[fragmede]

Even then, it's a share price that matters to them. Revenue affects that, but unless they get a K1, it's the share price that really matters.