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by garethsprice 15 days ago
It's hard to calculate the number of people who don't subscribe at all, but you can calculate the number of recovered subscriptions from a retention process.

FWIW, as a subscriber to both, I have more often found myself manually renewing lapsed subscriptions than going through painful cancellation processes to get out of them. I get the Economist through DiscountMags.com where it is often available with a discount.