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by JyrkiAlakuijala 17 days ago
We (Google) built JPEG XL (together with Cloudinary). The main photography mode and the JPEG compatibility mode is from Google.

Chrome decided not to be an early adopter for good reasons that they have publicly documented, but that did nothing to JPEG XL. Particularly, it did not kill JPEG XL. Others, DNG, DICOM, PDF, EPUB, iOS, Safari, etc. integrated it early regardless.