[kanyesrthaker]

Thanks for the congratulations :) There is no magic sauce when it comes to differentiation in this space. Ultimately it comes down to having a very deep understanding of the problem, and a lot of empathy and love for our users. We have certain threads we've discovered along the way that we're pulling on, but a lot of the differentiation in the long run will come from relentless iteration against user feedback. I am not sure what happened to any of the other companies that have attempted this challenge in the past, but we fully intend on capturing the market by not compromising on product/service as we iterate.