[_kulang]

“Choice” is funny because consumers never choose what the products are, only from the existing products. People harp on choice as a boon for windows laptops but you cannot choose an affordable laptop with great build quality and speed and battery unless you buy a Mac. Framework is the closest company to providing real choice to consumers but you have to be technically minded to approach that product (and I’m glad it exists).

I think consumers’ expectations regarding what they can get is coloured by ages-old reddit opinions which have circulated into household knowledge. The answer is so clearly whatever apple is making at the moment yet no other company (except maybe Microsoft with the surface line) can string together direct competition