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by r0m4n0 18 days ago
I wonder if this will cannibalize their other more expensive product lines. I know some people and have recommended this to folks that would have purchased more expensive laptops otherwise. My grandpa never needed the macbook air he has continually repurchased over the years. I am planning on purchasing one of these for my oldest, would have opted for a more expensive macbook air as well otherwise. Others that thought the macbook air was too expensive may have purchased used or not at all so this does bring in some more money with that demographic. I have to imagine the margins are smaller if the product is cheaper. I guess time will tell.
2 comments

Apple is more interested in getting people into ecosystem to milk services recurring revenue. They even killed high end top ram options to pump more NEOs.
It probably will a bit with the Air. But I think it's good for Apple overall.