I started to find this article interesting but every time I tapped “x” on an ad to dismiss it, no more than five seconds later, the same ad would appear at the bottom and distract me. Over and over.
If someone has the will to fight those little xs, they have the will to install uBlock Origin. It even works on iPad and iPhone now, through a regular Safari Plugin.
sorta piling on here, but it's also worth noting that this problem goes away (and the article is quite readable) in a browser with javascript turned off (and no adblocker).