|
|
|
|
|
by GeekyBear
8 days ago
|
|
Dell has just announced an 8 Gig of RAM version of their XPS laptop and the PR surrounding the launch is pretty funny. > "Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices," said Dell. Who could have known that people wanted quality AND affordability? |
|
If you have spent any time in those gigantic corporations, you know that there is effectively no one there who can actually speak sense and effect change.
No one can say "our laptops are too crappy and too expensive, let's fix it" and actually make it happen.
The people in the marketing department who wrote "Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices" probably don't give much of a shit about Dell and its products, other than the fact that they get a paycheck from the company every 2 weeks; many of them probably have MacBooks at home, and many of them won't even be at Dell 18 months from now as they chase the next step in their career.
It's kind of shocking to many people too that even the C-suite execs don't have the power to change much there either. Remember that email from Bill Gates where he suddenly realized that the Windows install experience was shit and asked his underlings to fix it? Of course, nothing got better, and Windows is still a giant turd many years later.
What is a real miracle is that a company the size of Apple has managed to still give a shit after all these years and insane growth. There's plenty of missteps in Cupertino for sure, but compared to the competition it's night and day. Who knows how much longer it'll last.