[echoangle]

You can afford to lose a lot of low-value low-margin buyers for not losing one high-value high-margin buyer.

[MikeNotThePope]

I’m guessing the Neo attracts a lot of new Apple customers, many of which will become subscribers of higher margin Apple services & apps in the App Store.

[rjrjrjrj]

New Mac customers, perhaps. But new Apple customers? The vast majority of Neo buyers almost certainly already have an iPhone.

[GeekyBear]

I saw a recent report stating that the Neo was selling well in India, where the iPhone's share is negligible.