[jmkni]

I wonder if they're losing money on the actual units to get more people into the ecosystem?

[rjrjrjrj]

I don't think so.

For most people in the Apple ecosystem, the iPhone is central and the Neo is another useful (but secondary) companion device. Not unlike the Watch and Airpods.

[_fw]

Leaving money on the table, as opposed to losing it. They make a decent buck on the hardware, but could have charged more (though likely would have sold fewer units).

[fra]

no chance

[cute_boi]

actually i am thankful that microslop is losing more than apple. They could've made better OS than macos by not adding candy crush or copilot slop.