It's the televisionization of the Internet. You should imagine it as a guy walking down a beach as the camera follows him looking sincerely and speaking to alleviate your loneliness and then there will be a shampoo ad!
That reminds me of an old project that I want to say was called "methbusters" that was a recut of the original mythbusters in which they cut all of the repetitions that came after every commercial break. Final product was something like 5 minutes an episode.