[SilverElfin]

Not at all surprising. Youtube has a great diversity of content. Netflix is paid, and the content is often low quality (shows that start strong and get cancelled), and customers have to put up with politically influenced content as well.

> “YouTube’s evolution from a social video service into a dominant global attention platform is one of the defining media shifts of the decade,” said Digital i’s chief analytics officer, Matt Ross. “Our data shows audiences increasingly treating YouTube not as social media, but as a primary entertainment destination.”

But what is surprising is that this is being recognized only now. I feel like this was true even 5 years ago. Maybe longer.