[dohertyjf]

Great points, Jesse, but you're also insinuating that: 1) Marketers/SEOs specifically cannot code; 2) SEOs/online marketers can't do all of the things you mentioned (Analytics, CRO, social, PPC, retargeting).

I absolutely agree on the implementation part, but we can build some pretty cool stuff. Though as a consultant you're always at the whim of the client to get it implemented, no matter what.

We're also getting back to the "What is an SEO" discussion, which I'm tired of. SEO is so much more than linkbuilding. It touches content, CRO, social, analytics, email, everything. And we need to recognize that, otherwise we'll be marginalized and made ineffective quickly.

[allforJesse]

Perhaps I mis-insinuated, the implication I'd intended was that most SEOs can't code. There are absolutely many that can, but it seems problematic to imply that SEOs as a rule are growth hackers, when many (if not most) lack a good number of the required skills.

Totally agree on the exhausted subject of what is SEO, so let's not beat a dead horse.