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by mrweasel
21 days ago
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Exactly, I really question how much value personalized ads provide over contextual ones. It's very hard to track or provide an experiment for, but right now companies seems to be accepting the "Trust me bro" from the large advertising companies. |
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I think it's important we break this question apart by "value to whom."
1. Consumers barely notice ads for things they don't care about.
2. Sellers will see it as percentage inefficiency in their spending, wrapped up in other reporting noise.
3. Ad-networks on the other hand, may view a not-interested impression as a lost chance to make revenue by putting something "better" in its place.