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Sure, if it bleeds it leads. But I've been a news consumer since the 1980s and a reader of the NYT almost as long as it's had a web site. It is my strong impression that its headlines have gotten noticeably worse. The main one that annoys me, and I don't actually see an example of it on the main page right now, is the teaser headline that forces you to click through to know what the article is even about[^1].

Edit: here's an example. Headline on the front page is "A Chaotic, Confusing Campaign: Here’s Who Should Be the Next Governor of California". Makes it sound like you're clicking through to an endorsement, right? Nope, the article is actually a voter guide. It's a completely misleading headline.

[^1]: You can often inspect the URL to see the original descriptive headline before the clickbaiters got to it which makes it even more annoying.